Maybe it was that Google (, Tech30) has a competing browser, making them strange bedfellows. Or after ten years of partnership, it was time for change. Or maybe Yahoo ( , Tech30) just offered to pay more.
Yahoo is replacing Google as the default search engine for Mozilla’s Firefox browser, the companies announced late Wednesday. With 10% of the market, it is the Internet’s third most popular search engine, behind Google’s Chrome and Microsoft’s (, Tech30) Bing (which powers Yahoo searches).
The change is significant for Firefox users, who perform some 100 million searches in the browser every year, according to Mozilla.
It is significant for Mozilla, a non-profit that is heavily reliant on revenue from search companies. Google’s three-year contract with Firefox, which will come to an end in December, had reportedly been worth $1 billion. Yahoo and Mozilla did not disclose terms of their five-year search deal.
Mozilla’s most recent publicly available financial report (from 2012) notes a single search company — apparently Google — provided between two-thirds and three-quarters of its $311 million revenue stream. (The organization also brings in much smaller chunks of change through avenues like user contributions.)
The deal is significant for Yahoo, which under CEO Marissa Mayer has increased its focus on search. In the announcement, she called it “a key growth area for us.” The Mozilla partnership will be the launchpad for redesigned Yahoo search pages.
The announcement also means Yahoo will agree to Firefox’s Do Not Track feature, which allows users to request sites not collect their personal information. It’s a request, not an order, and one that Yahoo said in April it would not honor.