France’s government is injecting more than 8 billion euros ($8.8 billion) to save the country’s car industry from huge losses wrought by virus lockdowns, and wants to use the crisis to make France the No. 1 producer of electric vehicles in Europe.

Starting next week, consumers can get up to 12,000 euros from the government for buying an electric car under the “historic” plan unveiled Tuesday by President Emmanuel Macron.

truck carries new cars

“Our country wouldn’t be the same without its great brands – Renault, Peugeot, Citroen,” Macron said, decrying an “unprecedented crisis” for the industry that has seen production plunge more than 90% in France alone.

Carmakers and governments around the world are grappling with similar losses. Politicians are divided over whether and how to bail out an industry that already won billions in government support a decade ago after the 2008 financial crisis — and that was already facing major new costs and disruption with growing demand for autonomous and cleaner cars.

Macron’s 8-billion-euro plan does not include a 5-billion-euro French government loan guarantee under discussion for struggling Renault, or the millions the government has already spent on temporary unemployment payments to auto workers told to stay home for weeks to keep the virus at bay.

The new plan includes government subsidies to encourage consumers to scrap their old cars and buy lower-emissions models, and longer-term investment in innovative technology. Macron set a goal of producing 1 million electric cars in France by 2025.

“Our country should embody this avant-garde,” he said. “We need not only to save (the industry) but transform it.”

French unions blockaded a Renault plant in western France on Tuesday, fearing fallout from the virus could lead to widespread job losses and factory closures. Bailouts a decade ago included a government bonus plan that encouraged consumers to buy newer cars, though that didn’t prevent thousands of job cuts.

Renault is expected to announce a $2.2 billion cost-cutting plan to unions this week, and Macron said that the Renault loan guarantee is contingent on keeping open two key French factories.

Macron met with industry representatives and unions at the Elysee presidential palace on Tuesday morning, then announced the investment plan on a visit to supplier Valeo, which makes equipment for electric cars, at its factory in northern France.

France’s auto industry employs 400,000 people and is a big part of its manufacturing sector, but shuttered showrooms and suspended production as the virus swept across the country in March. The country started easing restrictions on May 11.

The plan to support the industry comes at a crucial time for carmaker Renault, which came into the virus crisis in particularly bad shape after the 2018 arrest of its longtime star CEO Carlos Ghosn. The French finance minister warned that the company’s survival is at stake, and Renault and Nissan have scheduled an announcement Wednesday that is expected to address the future of their alliance.

PSA Group, which makes Peugeot and Citroen cars, came into the crisis in better shape, after years of cost-cutting under CEO Carlos Tavares. PSA reported record profits last year, but has also seen sales plunge amid virus lockdowns. It is in the process of merging with Fiat Chrysler Automobiles to create the world’s fourth-largest auto maker. The French government owns a 12% stake in PSA through the state investment bank.

Comments